With over five billion mobile users worldwide able to receive SMS, text messages are the most direct way to reach as many customers as possible. SMS marketing can cut companies’ marketing expenditure in half when considering the high cost of creating and distributing other digital and print marketing collateral. From a financial perspective, bulk text messaging is one of the most cost-effective ways to communicate with hundreds, thousands and even millions of customers, no matter where they are in the world. Reaching customers through bulk SMS provides endless benefits for businesses. What makes bulk SMS the perfect marketing tool? The powerful simplicity and efficiency of bulk text messages benefit businesses and customers alike whether SMS is used for alerts and reminders, confirmations, one-time passwords, two-factor authentication and much more. While companies regularly use mass SMS as part of their marketing strategy, it’s common to utilise the service to communicate with employees, shareholders, and customers in various ways. Related article: How to send bulk SMS messages from your PC To implement bulk SMS marketing, users must pre-craft text messages containing marketing material (often a special promotion or timely offer) to send to a database of numbers. But, what exactly is bulk SMS marketing? And how are successful companies using it to improve their communication practices and ROI in 2021?īulk SMS marketing is a form of mass communication that allows businesses to engage with their contact database via an online SMS platform. However, bulk text message marketing continues to gain popularity as one of the most direct and effective communications channels available today. It would be amiss to say that bulk SMS marketing is having a moment as it’s been a crucial part of many businesses' strategies for well over a decade.
In an age where there are more mobile phones than people, it’s not surprising to learn that mobile messaging is one of the most ubiquitous communication channels. What is bulk SMS marketing? Bulk SMS marketing
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